ZenAcademy is a web3 community where anyone anywhere can join in and get educated on the wild world of web3 and blockchain technology. Founded by Zeneca back in 2021, it was created as a safe haven for folks to commune and thrive together. What started as a discord quickly evolved into a bustling community full of entrepreneurs, artists, and creators in the web3 space.

Along with growing and fostering a community of over 15,000 people, I wrote and developed the brand’s TOV and messaging, I oversaw their rebranding, and helped facilitate their growth across multiple platforms. I launched the Twitter account and grew their following organically to over 38k followers in a year and a half. Along with helping Zeneca build his personal brand, I oversaw the creation of the Brand’s ethos and content pillars. Along the way I conceptualized and produced the free email course 30DaysofNFTs.com with the help of our team of content creators and oversaw their email marketing initiatives.

For their PFP launch I wrote and crafted the lore and worldbuilding for The Denizens — 10,000 powerful mages of the metaverse. Check out the minting story to get just the tip of the iceberg. Along with the overall concept and story for the collection, I wrote 33 specific backstories for our 1 of 1’s, called The Zenturians — check those out in the gallery below. To read the full lore doc, please reach out for the password.

My role: Head of Marketing + Creative Director + Social Media Manager + Lore Builder/Writer