✍🏼 by Amalia Fredericksen
Hello.
In kindergarten, I got my arm stuck in a huge industrial pipe at school. I was there for 3 hours and they had to call the fire department. I was convinced that I'd be stuck there for the rest of my life. But here we are so…
I did a marathon once. Yes, the real-life running kind, not the binge-watching Breaking Bad kind. But to be fair, I've done the binge-watching Breaking Bad kind too.
One day, I hope to write a commercial that makes my mother laugh harder than the 1994 Cadbury Egg spot that runs every year around Easter. You know the one. That shit is gold.
I strive to be the person my 8-year-old self wanted me to be.
*Want to read the nicest thing ever written about me? My Mom requested I print it out so she could put it on her fridge. Linked here.
Capabilities + Skills
• Copywriting •
Manifestos, web copy, email, UX, banner ads, campaign, product naming, packaging, experiential, social media, blog writing, SEO
• Creative Direction •
Conceptualizing, guiding, and directing the vision for campaigns and projects. Strategy, aligning visuals/narratives, and providing high-level creative solutions
• Branding / Brand Identity / Tone of Voice •
Brand building, tone and guideline writing, company pillars and internal values, brand strategy, positioning statements, tone of voice, messaging frameworks
• Content / Community Management •
Social media management, analytics/tracking, content creation, video editing, short form, TikTok, Instagram Reels, X, Discord, Snapchat, Pinterest
• Creative Writing •
Lore, story, and narrative-driven writing, scriptwriting, graphic novels, and comics
• Public Speaking •
Workshops, pitches, client presentations, and online/in-person courses
• Leadership/Management •
Team management, exec leadership, KPI’s, OKRs, conducting performance reviews, 1:1s, event/retreat planning, managing freelancers + contractors, mentorship
Their words, not mine
“The tl;dr version is that Emily is the bomb and if your company uses words, any words, you need her.”
“A good writer writes good copy. A great writer seeks to understand their audience, thinks strategically about the message, and has a passion for the words they write. Emily is a great writer.”
“Emily’s brilliance as a copywriter is matched only by her collaborative spirit. She’s a team player who’s always open to feedback and can effortlessly turn ideas into compelling narratives. If you’re looking for a copywriter who is not only a genius at what she does but also a joy to work with, Emily is the one you need on your team.”