Union Wine Co. has changed the wine industry with their approachable, drinkable, no fuss wine. The Union family: Underwood, King’s Ridge, Alchemist, Amity Vineyards, and Christopher Michael are all distinct in their own right but also encapsulate the same spirit that makes Union Wine the best wine for an affordable price. Union is all about crafting wine to share with friends and family— making it accessible, without sacrificing quality.

I had the pleasure of writing across all brands and channels; social, email, product copy, website, blog, and video content. I helped with the Christopher Michael Instagram launch, re-wrote Amity’s Wine Club welcome emails, giving it a more friendly tone, updated each brand’s Instagram page profile copy, and wrote the can copy and provided copy direction for Union’s newest products: The Spritz & White Haute Sangria.

My role: Copywriter / Content Creator