AKQA was asked to create the Nike Women’s Spring ’17 Style Guide. The intent was simple: appeal to the modern female athlete by daring her to make giant leaps in the wake of the changing season. The goal was to empower and instill in her a renewed sense of energy and excitement for Spring. These were our favorite explorations of design and copy. Check out the final versions here.

My Role: Copywriter
Design: Amalia Fredericksen