While working with the creative powerhouses at Conscious Minds, I was brought in to write social copy for various Nike Running shoe drops, campaigns, and global events. Here are some of my favorites. This section will be updated regularly as they are published.

For the Nike Pegasus 41 launch, we donned our alternate Nike egos and intercepted social conversations around unlimited energy and crushing goals. Alongside a handful of other Nike social writers, we made accounts with the iconic Volt green as our PFPs and created memes, wrote tweets, and responded to people in real-time. This boosted organic engagement for Nike across X, Reddit, and Instagram and fueled the hype around the launch, adding a touch of mystery along the way. Here are some of my favorite memes, responses, and musings from the day.