Everything Nike—All in one place

I worked on a team of designers and writers from AKQA to produce the final content for the official Nike+ app launch. The launch took place days before the opening ceremonies of the Rio Olympics and followed along with relevant stories on Nike athletes, product launches, and training inspired by the games. Our goal was to unify the Nike brand voice across all of the app's content—a tall order for a cross-category project of this magnitude. 

My role: Copywriter