Influencers crave Customization

The social Influencers of Playstation's best-selling sports game nine years in a row were–I'll put it lightly– a tough crowd. Playstation wanted to create a social campaign that would elevate their brand image during MLB's All-Star week. Mutt's social outreach team sent out custom retro baseball cards with Influencer's players. Giving the fans their own customized cards proved to be a key shareable moment, and we made over 100 cards in total, with over 10,000 unique engagements over the course of 3 days. Along with this main social campaign, during the rest of my time at Mutt, I wrote copy and provided content for the twitter account and maintained a cohesive brand voice.

My Role: Copywriter + Social Strategist