Potatoes gonna potate

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Kettle Brand’s identity is all about capturing a real authentic tone and aesthetic. Real life imagery paired with fun and approachable copy. During my time writing for Kettle Brand Chips, I was able to distill this down, creating copy that spoke to the playful nature of the brand. I wrote copy, pitched creative ideas to the team, and helped keep the brand consistent as we launched new flavors—puns galore. Enjoy!


My Role: Copywriter