For most Nike+ stories, I am given a brief, a set of assets, a transcript, and a direction. This story was a little different. Instead of responding to a brief, we wrote it. Instead of receiving assets, we photographed them. Instead of combing through a transcript of the interview, I had the pleasure of sitting down with Leo myself. I wrote the interview questions, conducted the interview, and wrote the final Nike+ story which launched on May 14th, coinciding with the Warriors vs. Spurs game—the shoe's first appearance. And first W! 🏆 

My Role: Copywriter