The New Home of Jordan Brand
Alongside the creative minds at Instrument, I had the privilege of contributing to the launch of Jordan Mode, the new home of Jordan Brand within the Nike app. Tasked with crafting compelling copy that resonates with the Jordan Fam, I collaborated closely with designers, strategists, and producers to infuse the platform with authentic language reflective of the Jumpman ethos. From headlines to emails to in-app messaging, every word had to evoke the spirit of greatness synonymous with the Jordan brand while maintaining brand cohesion within Nike. I'm proud to have played a role in bringing the legacy of Jordan to life in this fun new digital expression. Click this link (on mobile) to view more info about Jordan Mode, or head to the Nike app and toggle Jordan Mode on.
Enter the new home of Jordan Brand for even more product, content, and experiences that will inspire you on and off the court. At the top of your feed, hit the toggle button and step right into your Jordan space.
Whether it’s the heartfelt stories of perserverance and self-esteem, the inspiring community insitiatives or styling content — this is your chance to get inspired and real with the fam.
You can also get tips on how our community styles timeless Jordan sillouettes with fresh looks in London, Paris, Milan & beyond.
